IvyTech Memory Game (the “App”) is provided by IvyTech (“we”, “us”, or “our”). This policy explains what data we collect, how we use it, and your choices. This policy is designed to meet Google Play requirements and applicable laws (e.g., GDPR/UK GDPR/CCPA) to the extent they apply.
Replace if needed: App name, company/legal name, and contact details below.
What We Collect
We strive to collect only what is necessary to operate and improve the App.
- Device identifiers (e.g., Android Advertising ID) for ads and analytics.
- App activity (e.g., screens opened, session duration, feature usage) for analytics and crash diagnostics.
- Crash logs and diagnostics to keep the App reliable.
- Purchase history (via Google Play Billing) to deliver in‑app purchases and restore them.
- Approximate location (derived by ad/analytics SDKs) to comply with regional ad rules and reporting. We do not collect precise GPS.
Data We Do Not Intentionally Collect
We do not seek to collect sensitive categories (e.g., health, biometric, financial account numbers) or user‑generated content beyond what is necessary for gameplay. The App does not request contacts, calendar, SMS, or microphone access.
How We Use Data
- Provide core functionality (gameplay, in‑app purchases).
- Measure performance and improve features.
- Display advertisements (including frequency capping, fraud prevention, and measurement).
- Maintain security and prevent abuse.
- Comply with legal obligations.
Third‑Party SDKs
We use third‑party services that may process data as independent controllers or our processors:
- Google AdMob (ads). Policy: Google Privacy. You may receive personalized or non‑personalized ads depending on your choices and regional consent.
- Firebase (Analytics/Crashlytics). Policy: Firebase Privacy & Security.
- Google Play Billing (IAP). Policy: Google Privacy.
- Optional integrations you may enable (e.g., Social Sharing, Facebook Login). Policies: Meta/Facebook, etc.
Advertising & Consent
In regions where consent is required (e.g., EEA/UK), the App may present a consent dialog to choose personalized vs. non‑personalized ads, and to manage vendor purposes. You can change your choice anytime in the App (if implemented) or by resetting your device’s advertising ID.
- Personalized ads: use activity and device signals to tailor ads.
- Non‑personalized ads: use contextual information only (still uses limited data like frequency capping, fraud prevention).
Data Sharing
We do not sell your personal information. We share data only with:
- Service providers (e.g., hosting, analytics, ads) under appropriate protection.
- Authorities when required by law.
- Others with your explicit consent.
Retention
We retain data only as long as needed for the purposes above, then delete or anonymize it. Typical analytics and crash data retention ranges from 2 to 26 months, depending on provider settings.
Security
We take reasonable administrative, technical, and organizational measures to protect your data. No method of transmission or storage is 100% secure.
Children’s Privacy
The App is not directed to children under 13. If you believe a child provided data, contact us and we will delete it. If we later enroll in Google Play’s Families policies, we will configure SDKs for child‑directed treatment (e.g., AdMob’s limited ad serving).
Your Rights & Choices
- Consent & Ads: manage consent in‑App (if available) or reset device advertising ID.
- OS controls: limit ad tracking in Android settings.
- Access/Deletion/Objection: where applicable (e.g., GDPR/CCPA), email us to exercise rights. We may need to verify your request.
International Transfers
Data may be processed in countries other than yours. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses).
Changes to This Policy
We may update this policy from time to time. Material changes will be indicated by updating the “Last updated” date above, and we may notify you in‑App.
Contact Us
If you have questions or requests, contact: support@ivytech.az (replace with your preferred contact) or by mail at [Your company address].
Google Play Data Safety Mapping (Summary)
This is a convenience summary only; your actual Data Safety form answers must reflect your real app behavior.
- Collected: Device IDs, App interactions, Diagnostics, Purchase history, Approximate location.
- Shared: With AdMob/Firebase for ads/analytics; not sold.
- Security: Data encrypted in transit; user can request deletion via email.
- Purpose: App functionality, Analytics, Advertising, Fraud prevention, Compliance.